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My Role

I acted as the hackathon manager and lead organizer. Using my public relations skills, we turned this event into a collaborative effort among six different computer science student organizations. And in securing sponsors, it also became an opportunity for a new energy drink company to reach its target audience by using this as an activation event.

• Brought together industry professionals and UF faculty to serve as the judging panel, along with securing a corporate sponsorship to create this opportunity for students at the University of Florida to get practical industry exposure.
• Delivered a multifaceted promotional strategy, including press releases for the sponsor and social media outreach, to increase event visibility on UF’s campus and participant engagement.
• Authored all event-related content from the website to detailed competition guidelines, sponsorship materials and digital communications, ensuring clarity and consistency across platforms.